RE-FRAME
This is an awareness campaign that talks about the chase for happiness. The chase for Happiness is everyone’s struggle these days. However, in doing so the context of true happiness has been lost thus giving birth to misconceptions. These misconceptions have led the youth of today to heavily depend on external factors that bring temporary highs. This awareness campaign aims to create a better understanding about the impact of internal factors on happiness. As you develop the capacity to better recognize and understand yourself, you’ll find it easier to bring stress into balance and learn to tolerate even unpleasant emotions.
Syeda Rida Wajid
Communication Design
RE-FRAME
This is an awareness campaign that talks about the chase for happiness. The chase for Happiness is everyone’s struggle these days. However, in doing so the context of true happiness has been lost thus giving birth to misconceptions. These misconceptions have led the youth of today to heavily depend on external factors that bring temporary highs. This awareness campaign aims to create a better understanding about the impact of internal factors on happiness. As you develop the capacity to better recognize and understand yourself, you’ll find it easier to bring stress into balance and learn to tolerate even unpleasant emotions.
Campaign logo. “RE-FRAME” refers to the modifying of perspectives through this campaign.
Overcoming ones inner demon is probably one of the hardest thing to do. They manifest on our weaknesses making us vulnerable to self-progression. However, once you do overcome it, life becomes one step easier.
First image of the gif is where the demon is trying to take over. Second image of the gif is where the demon is taken over.
Overcoming overthinking is the trickiest. It becomes an endless loop with no signs of stop. However this trick can also be overcome with certain tricks to make those stop signs evident and life becomes one step easier.
First image of the gif is where overthinking is drowning us. Second image of the gif is where the overthinking is converted into freedom.
To be confident in yourself takes a whole lot of courage. However once you overcome this problem, your life goals get more within your reach and life becomes one step easier.
First image of the gif is where your lack of confidence keeps you chained. Second image of the gif is where you break free from those chains.
Not always taking the easy way out is a task within a task. It requires a lot of self-control and hard work. However, once hard work becomes the easy way out, life becomes one step easier.
First image of the gif is where a pill is the easiest way to be happy. Second image of the gif where a change in environment an attitude towards self-development becomes the way to being happy
The digital campaign on Instagram to grasp the audience’s attention and create anticipation for the main work coming ahead.
Instagram filters to further engage the audience and create an interactive aspect in the whole campaign.
This is the website where the audience is provided with basic information regarding the internal factors and how to understand and deal with them. Along with resources for further information.
