Insaf Ghari is a social commentary which aims to highlight the unfair practices in Karachi’s business culture. The focused section is the informal sector local businesses which provide goods and services and which often operate with varying scales of unfair practices. By creating a narrative about the sellers of products and services who take unfair advantage of customers the project raises questions about the normalizing of such activities till they become embedded in the culture of the markets and business.
Communication Design
Insaf Ghari is a social commentary which aims to highlight the unfair practices in Karachi’s business culture. The focused section is the informal sector local businesses which provide goods and services and which often operate with varying scales of unfair practices. By creating a narrative about the sellers of products and services who take unfair advantage of customers the project raises questions about the normalizing of such activities till they become embedded in the culture of the markets and business.
Insaaf Ghari
A hand drafted logotype refined with the tools available (software). The title is a metaphorical name given to the story which means ‘Time of Justice’, the logo is derived from the storyline, particularly the device (Insaaf Ghari)
This cut scene from the film is set around a mechanic workshop, with the scam explained through dialogue.
A scene from the commentary on a known mobile repairing scam
This scene is also on a shared experience in culture, which is with fruit sellers and their changing scams.