Naksh-e-Faryaadi // نقش فريادی
Family is the basis of social organisation, providing us with identity and protection.
Family comes first in Pakistan due to religious, cultural, economic and societal values.
In Pakistan, the importance of tradition, norms, respect and ‘society’ has a huge role in the way Pakistani parents bring up their children. Parents, with good intentions, want their children to succeed in all aspects of life, hence encourage and push them towards perfection.
My thesis will be exploring parenting amidst the social pressures of creating the model child.
This campaign consists of an animation showcasing a dystopian Pakistani society and promotional posters.
Sana Zehra Hasan
Communication Design
Naksh-e-Faryaadi // نقش فريادی
Family is the basis of social organisation, providing us with identity and protection.
Family comes first in Pakistan due to religious, cultural, economic and societal values.
In Pakistan, the importance of tradition, norms, respect and ‘society’ has a huge role in the way Pakistani parents bring up their children. Parents, with good intentions, want their children to succeed in all aspects of life, hence encourage and push them towards perfection.
My thesis will be exploring parenting amidst the social pressures of creating the model child.
This campaign consists of an animation showcasing a dystopian Pakistani society and promotional posters.
03412487368
Naksh-e-Faryaadi // نقش فريادی
Promotional posters giving a glimpse of the narrative to be followed in my animation.
