س On - A party game for your next mehfil
Urdu is the insignia of our culture but speaking, reading and writing in Urdu is almost disappearing, especially amongst the urban youth in Pakistan because unfortunately, it is perceived to be ‘cool’ or ‘trendy’ to dissociate ourselves from it. Language Attrition, can lead to serious consequences including loss of cultural heritage & cognitive abilities such as limited vocabulary, comprehension and expression. My thesis is an attempt to connect the adult youth (18+) with their language through a card game that aims to make interactions in Urdu cool, quirky, engaging and fun.
Sarrah Mustafa Malirwala
Communication Design
س On - A party game for your next mehfil
Urdu is the insignia of our culture but speaking, reading and writing in Urdu is almost disappearing, especially amongst the urban youth in Pakistan because unfortunately, it is perceived to be ‘cool’ or ‘trendy’ to dissociate ourselves from it. Language Attrition, can lead to serious consequences including loss of cultural heritage & cognitive abilities such as limited vocabulary, comprehension and expression. My thesis is an attempt to connect the adult youth (18+) with their language through a card game that aims to make interactions in Urdu cool, quirky, engaging and fun.
Brand logo. The amalgamation of a cartouche in the form of a speech bubble & the use of art deco lines are used to denote culture and modernity.
Design for the main game. The packaging, imagery & the line with a blank maintain a link between the game play and represents the content of that pack.
Design for the Shairi expansion pack.
Design for the Mahawra expansion pack.
Bonus cards.
Playing cards, front & back.
Token design inspired by Pakistani coins.
Excerpts from the rule book, also highlighting interactive bits of the project.
Ages: 18 & above, Playtime: Varies, Player Count: 4 - 14 Players
Colorful confetti inside the packaging, as an answer of the blank, from the line given on the cover.
